Lior Arussy

Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies.

Mr. Arussy’s company, Strativity Group, Inc., advises global 2000 companies and emerging businesses around the world. Clients include Nokia, Computer Associates, SAP, American Management Association, Seagate Technology, Honeywell, Siemens, Dimension Data, FedEx, CATIC, Circle K, University of Pennsylvania, The Fund, Capital One, Jacada, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crowne Plaza Hotels & Resorts and Nordea. For his thought leadership and contribution to the industry, Mr. Arussy received CRM magazine’s “2003 Influential Leaders” award and served as a juror on Fast Company’s Customer First Awards in 2005.

Michael Starr

Michael Starr is a director at Strativity Group and a recognized expert on the economics of customer experience. He co-wrote Strativity Group’s white paper on the subject and has spoken at numerous conferences on the economics of customer experience and building high-performance organizations. In addition, Michael has helped numerous clients in the financial services, healthcare, software, and telecom develop and implement strategies to improve the customer experience and, as a result, profitability.

Rachel Yurowitz

Rachel Yurowitz leads the Research and Audit Services at Strativity Group. With more than 20 years of global experience in innovative project management for emerging and established companies, Rachel helps companies achieve client focus through strategic planning and program assessments. Rachel oversees Strativity Group's professional engagements and operations and lends strategic direction to and execution of its consulting projects. Her focused approach to building client relationships, along with her extensive project management and marketing expertise, offers clients a unique resource.